Wool sales numbers: An underwhelming response. Please help!

It’s been almost two weeks since Wool came out, and we’d like to share our sales numbers with you:

* Trials: 6972
* Purchases: 620
* Purchase/Trial Ratio: 8.89 %

Maybe as a first impression they could look good if you’re not into sales numbers for XBLIG, but trust us, they aren’t. Remember Wool is sold at the price of one dollar, so the revenue that we get per copy is very low. We published the game at that price in order to get more people to try the game.

Now that Wool is out of any of the lists on the Xbox dashboard, sales have dropped significantly, being only 12 last day. To tell the truth, Little Racers has sold more units yesterday than Wool, despite it’s been more than 6 months since its appearance.

We’ve tried everything that’s in our hand (and keep trying) to promote the game, with little success. We truly think the game is worth well more than a single dollar.

The game is rated 3.25 stars, a very low value for the quality and fun level we think the game offers for just one dollar. We don’t know the reasons behind this awfully bad results, and that’s why we’re asking you, our fellow users.

Our intention from the beginning was to bring high quality gameplay and fun to the Xbox Live Indie games channel, but it seems we’ve done something terribly wrong. We’re always trying to improve, but we can’t learn from our mistakes if we don’t know what was the mistake.

We’d like everybody that read this and have rated low the game (3 stars or less) to put a comment and tell us why. We need complete sincerity so please be as harsh as you want.

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WaaghMan November 30th, 2009 News 8 Comments

Little Racers sales numbers

It’s been a lot of time since we posted our last sales data, so here’s our latest information for you to know.

Here are the current numbers (as of 09/16/2009):

  • Little Racers trial downloads: 50709
  • Little Racers full purchases: 2630
  • Conversion rate: 5.18%

The following chart shows the download / purchases amount over time:

Little Racers sales as of September 16th 2009

Little Racers sales as of September 16th 2009

Also shown in logarithmic view, so the relation between downloads and sales is shown more clearly:

Little Racers sales as of September 16th 2009 (Logarithmic)

Little Racers sales as of September 16th 2009 (Logarithmic)

As you can see, most of the purchases have been done over the first days, with an extra boost when extra countries were made available and the ratings system was implemented on first days of August.

We’ll post some information about our next game in a few days, among other new features on this website, so please stay tuned!

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WaaghMan September 16th, 2009 News 2 Comments

2nd Little Racers Twitter giveaway contest winners announced

Our second Twitter giveaway contest has finished. We’re glad to announce the nicks of the 4 winners, one of each will get a free redeem code for the full Little Racers game:

Congratulations to all of them! Each one should have received their code on a direct message via Twitter. The codes will have a validity of three months, if they haven’t been used by then it we’ll consider them as available for future promotions.

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WaaghMan September 12th, 2009 News Comments Off on 2nd Little Racers Twitter giveaway contest winners announced

Little Racers reachs 2,500 sales! We’re giving away 4 free codes to celebrate!

Little Racers has just reached 2,500 sales on Xbox Live Indie Games! To celebrate it, we’re giving away 4 free codes of the game.

If you’re interested in receiving one of these free codes, all you have to do is retweet our message on Twitter. On September 12th, we’ll pick the winners at random. Codes will be sent via direct message on Twitter.

Meanwhile, you can try the game on your Xbox 360 and have some fun playing the demo version!

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WaaghMan September 8th, 2009 News 1 Comment

Little Racers sales numbers: April 2009

After almost one month in the virtual shelves, we’re posting here our sales and downloads data:

First, we’d like to note some interesting related facts: Little Racers development started in the late December, so it took around 3 months of development before final release. Although the quality level could be higher in some points, we’re proud of what the game shows (except for bugs).

Also, due to the amount of music in the game, the game size is greater than 50Mbytes and that means that you can’t choose 200 MP as the game price. Even with that handicap, Little Racers has managed to be on the Community Games Top 10 on every week.

Our estimations / objectives for the game were around 1000€ for each month of development, that is, 3000€ net benefits (around $3500).

Now here are the current numbers (as of 04/23/2009):

  • Little Racers trial downloads: 37182
  • Little Racers full purchases: 1575
  • Conversion rate: 4.23%
  • Gross earnings (400MP = $5.00): $7875 ( 5946€ )
  • Microsoft 30% share: $2362.5
  • Our share: $5512.5 ( 4162€ )

We still don’t know the tax rate of our share, so we can’t tell for sure what the net amount is, but it seems like our goal has been met.

The following chart shows the download / purchases amount accross time:

Little Racers sales numbers for April 2009

Also shown in logarithmic view, so the relation between downloads and sales is shown more clearly:Little Racers sales numbers for April 2009 (Logharitmic view)

Although the sales numbers have reached its minimum these days, we’re still working on the online mode and other improvements proposed by users. After that, we’ll focus on our next game.

We’d like to thank everyone who tried the demo and, of course, those who bought the game.

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WaaghMan April 25th, 2009 News 7 Comments

Little Racers in Top 9 this week

For 4th consecutive week, Little Racers has selled well enough to make a place in the weekly Top 9.

Also, we’ve finally managed to get a working multiplayer version. It will still take some time until release, since there’re many things to improve and check for stability issues etc, so please be patient.

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WaaghMan April 22nd, 2009 News Comments Off on Little Racers in Top 9 this week

25,000 downloads for Little Racers – Update coming soon

Recently, Little Racers’ demo download numbers have reached the astonishing number of 25,000! Since it has been available for about 15 days, that makes an average of almost 2,000 downloads per day!

Also, on another topic, we’ve decided to delay a bit the online multiplayer mode to ensure it works flawlessly, and we’ve focused on finishing the first update, which addresses the freezing bugs some people were experiencing.

This update should be available soon. The full changelist will be posted soon, but the major changes, apart from this fix, are the 3 new maps available, all of them wider and simpler, as almost all of the users asked for them.

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WaaghMan April 10th, 2009 News Comments Off on 25,000 downloads for Little Racers – Update coming soon