Also to me (I have not played Wool), your game makes me think of Flock (the game where you heard sheep using a UFO). I didn’t really like that game and fair or not, that’s definately made me less likely to try similar games.

I hope sales pick up. I found that conversion rates increased a lot after the initial new release period though downloads decrease at the same time. If gamers really enjoy Wool, they’ll eventually spread the word and you’ll start seeing more and more people try (and buy) it.

It might even be that the price is too low? You know, sometimes low price to some people would equal low quality – perhaps people are thinking that even though the trial is good, that there would be nothing more to the main game? I don’t know…

I know that Lighthouse Studios said that when they changed the price of Fireplace from 80 to 240 MSP sales increased vastly!

I’ll keep tweeting about how good it is – probably one of the best on Indie games in my opinion… hope the sales figures improve, but know that the people that have it think it’s great! 5/5 from me

Many of the most critically acclaimed games go unnoticed by the gaming masses and end up in the bargain bins. Ico, Psychonauts, Madworld..the list goes on and on. Last year Capcom (i think) closed Clover Studios who were responsible for high quality innovative titles, but their games simply didn’t sell. I believe that the majority of gamers (ie ‘casual gamers’) are really only interested in playing shooting, driving, sports and fighting games. They only want to replace their older games with newer ones from the same genres and won’t consider trying anything different. I believe that Wool is another victim of this type of thinking. People who only want to play MW2 won’t consider trying Wool because it is too abstract a concept for them. Unfortunately this will continue to be the fate for the majority of really good innovative games.

Wool is a really good game and I would advise you to stick to the principles of high quality and innovation. It may take time but you will gradually build up a loyal fan base who will stick with you. There is also a much greater chance that you will get noticed by larger compaines if you have a portfolio of high quality games. I will continue to recommed your games to people and wish you the best of luck in your future endeavours.

You’re probably right. We didn’t think the game would give such a bad first impression, only by the looks, to the average xbox gamer.

I think we suffer from cuteness actually. I think we have a place for a casual marketplace, but honestly I think the only people that go there are hardcore gamers. So games that appeal to that crowd do better. We (meaning your game and ours) has a much smaller market on the 360 and the hardcore gamers (who do a lot of rating) hit us hard on the rating because they say this sucks, I want to kill more Zombies!

In my opinion you’re doing about as well as you can with the smaller subset of casual gamers that exist. But we’re still hoping we just haven’t found the right marketing pitch yet…